How much is Rolex GMT-Master II "Pepsi" (126710BLRO) worth?
The red-and-blue-bezel GMT, a nickname icon and one of Rolex's hardest tables to get at retail.
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Why Rolex GMT-Master II "Pepsi" holds value
The Pepsi's two-tone Cerachrom bezel was a manufacturing milestone, and the pilot heritage plus the instantly recognizable colorway make it a perennial waitlist watch. Jubilee-bracelet examples trade at a premium to retail.
- +40mm Oystersteel with a red and blue ceramic 24-hour bezel.
- +GMT complication for tracking a second time zone.
- +Nicknamed for the Pepsi-cola colors of the bezel.
Frequently asked
What makes the Pepsi bezel special?
Producing a single ceramic bezel in two distinct colors is technically difficult, which is part of why the Pepsi became such a sought-after modern Rolex.
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